Dan Malenke 

Dan Malenke is an accomplished practitioner, solutions provider, educator, and author with extensive coast-to-coast and international experience in leading technology-rich seminars for the printing and packaging industries, He is particularly adept at creating synchronous courses of study from highly fragmented parts. As President, PKGPRO, LLC, Dan Malenke holds bachelors, and masters degrees from the University of Wisconsin-Stout, and Ed.D from the University of Minnesota.

Presentation: "Trends in Paperboard Packaging"

Fiber-based package design is converging on product design, peaking the senses as it serves to protect, present, and perform. Trends continue to support changes in manufacturing, material science, distribution, and consumer demand. The next generation of packaging will be even more capable and interesting.

Topics Include:

• Disruptive Technologies
• Rightsizing
• Product Sustainability
• Print-Form-Fill-Seal
• Adaptive Substrates
• e-Commerce and related Packaging
• Personalization
• Smart Packaging
• Lightweighting
• Retail Ready 

Dr. R. Andrew Hurley

Dr. R. Andrew Hurley is an Assistant Professor of Packaging Science as well as a research associate at the Sonoco Institute of Packaging Design and Graphics at Clemson University where he is the Director of CUshop, a consumer-experience research laboratory. Dr. Hurley holds both a BS and MS in Packaging Science and a PhD in Rhetoric, Communication and Information Design. 

Focused on new product and package development, Dr. Hurley brings ideas to innovative, practical solutions. With state-of-the-art design and prototyping labs, consumer-experience/biometric testing (eye-tracking, GSR and EEG) and a full packaging pilot plant, concepts can be developed and brought to life in just hours. Dr. Hurley teaches both undergraduate and graduate courses in Packaging Science, mentors Food Science and Culinary Arts projects and is active in the design research community. He is a noted research leader in the field of packaging design, having a variety of peer-reviewed papers, author of seven electronic training programs used by hundreds of industry professionals and has presented at many international conferences

Presentation: "Leveraging Human Factors in Packaging Design"

Description: You will learn many practical principles that have been proven to have an impact on human behavior, and will apply these concepts to packaging design. Attendees will all receive a limited edition golden ratio caliper, and a workbook to apply the theory taught to real-world packaging design problems.