The One-Page-Plan Approach to Growing & Managing Your Business
Member Knowledge Sharing by Coastal Container
Thursday, March 26, 2026 | 2:00pm ET
Coastal Container is opening the playbook. In this knowledge-sharing session, Coastal Container will walk AICC members through its innovative One-Page Plan — a visual management tool designed to grow and manage a modern box plant with clarity, accountability, and purpose. Built from best practices across multiple industries, this system connects long-term vision to daily execution, all beginning with the human organization. At the core of the model: - A visual map that defines where the business is headed
- A clear vision planning strategy rooted in purpose and identity
- Structured quarterly planning that drives execution
- Discipline ownership by 12 managers, each accountable for results
- A team mindset: Together, we win.
The One-Page Plan starts with assessing strengths, weaknesses, opportunities, and threats. It integrates sustainability through the lens of People, Planet, and Prosperity, and defines who the company aspires to be — market leaders, innovators, and relationship builders. This system has supported tremendous growth, including facility expansions, corrugator integration, expanded converting lines, and the addition of new team members from machine operators to managers. What could be overwhelming for many has been managed through intentional planning rhythms, visual alignment, and disciplined execution. This session will provide AICC members with a practical framework to align leadership, connect plant teams to purpose, and manage growth with clarity and confidence. If you are looking to scale your business while strengthening culture, communication, and accountability — this is a session you won’t want to miss.
Speaker:
Nate Hoekstra, Vice President & General Manager, Coastal Container
Nate Hoekstra serves as General Manager of Coastal Container, where he has been a driving force behind the company’s strategic
growth and operational excellence for more than a decade. With 13+ years of experience at Coastal Container — including roles in sales and leadership — Nate combines deep industry insight with a passion for people-centered leadership.
He holds a Certificate of Executive Management from the Mendoza College of Business at the University of Notre Dame and has been an active member of the LeaderWork leadership community since
2016, underscoring his commitment to continuous learning and leadership development.
At Coastal Container, Nate leads with a clear focus on aligning strategy, culture, and execution, helping plant teams navigate growth, improve performance, and strengthen organizational alignment. His leadership philosophy emphasizes education, accountability,
and collaboration — principles he brings to every initiative and team engagement.
Outside the plant, Nate is deeply invested in coaching and mentoring young people, serving as a basketball coach for his children’s teams — a reflection of his belief in developing both skill and character.
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