Digital Printing Personalization Coming to Tetra Pak Packaging

Investment taps the personalization power of digital on-package printing to offer custom new design possibilities for brands that’s a first for food and beverage cartons.

 Personalization through digital printing and other nimble customization technologies has drawn the attention of one of the world’s major packaging suppliers: Tetra Pak,which plans to be the first food and beverage carton supplier to offer full-color digital printing by collaborating with Koenig & Bauer, a leader in this market.

The digital printing technology will simplify the complexity of design handling, reducing design-to-print time and open up new opportunities in order placement flexibility and customization. Brands can take advantage of added benefits like dynamic on-package printing and the ability to include a variety of designs within the same order.

The full-width digital printer being built by Koenig & Bauer and will be installed at Tetra Pak’s converting plant at Denton, TX. Field testing for North American customers of the new, digitally-printed carton packages is expected to begin in early 2020.

Charles Brand, executive vice president, product management & commercial operations at Tetra Pak says, “we are committed to helping our customers explore new avenues with a truly ‘smart’ package, supporting their need for product customization, smaller batch sizes, greater traceability and the ability to interact with the consumer. Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies as the digital revolution transforms the way we all do business.”

Says Christoph Müller, board member of Koenig & Bauer, “we are absolutely delighted that Tetra Pak has decided in favor of our digital printer. I am sure that, together, we will significantly change the market for the benefit of Tetra Pak customers.”

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