AI Applied to Digital Printing (Nozomi)

In March of this year, Advanced Graphics installed a Nozomi C18000 single-pass LED inkjet press from EFI. Historically a lot of AG’s business has been focused on making “standees,” the life-size cut-outs of action hero figures, princesses, and cartoon figures that retail stores use for product promotion purposes. But corrugated cases are also in the mix, and it’s an area where Craig Henderson, AG’s CEO, sees great potential.

The 71-in.-wide EFI Nozomi press is an ultra-high-speed production system that, according to EFI, redefines the role of digital print in the corrugated packaging space. Operating at speeds to 246 linear ft/min (10,000 35 x 35-in sq boards/hr two-up), the press features an innovative, single-pass, piezo ink-jet writing system that delivers accurate, high-fidelity color, including consistent reproduction on solid areas.

“Nozomi was available, affordable, and commercially ready when we needed it,” says Henderson when asked why this particular press was selected by AG. “And the finish on the print it lays down is so much better than what available alternatives produce. The other thing that was critical was that 71-inch-wide capability. We needed that.”

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