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Smurfit Kappa has worked with a Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film.
The Kasteel Brouwerij Vanhonsebrouck in Belgium was seeking to implement a completely circular supply chain and made a number of changes. These included using recyclable cans instead of glass, to provide an additional more future-proof packaging solution, and removing the plastic.
Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution that eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.
Speaking about the collaboration, Kasteel Brouwerij Vanhonsebrouck chief executive, Xavier Vanhonsebrouck, said: “It was very nice to be able to discuss our plans with Smurfit Kappa because they also have a culture of innovation and worked with us to find the right solution. We have the perfect packaging for the future now.”
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