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Slowly. Ever so slowly, the sustainability of packaging is becoming recognized as good business. However, that rate of acceptability appears ready to accelerate. Rapidly. Maybe very rapidly. It’s rare that such a shift can be pinned down to a specific day. However, this time it can: Aug. 1, 2019.
That’s the day Amazon set for its merchants to make their packaging more environmentally friendly to specific standards. And while environmentally friendly is a broad term, in this case it means make shipping packages “optimized for Amazon fulfillment,” say the company’s guidelines. Failure to comply with the standards results in packaging surcharges for each package shipped—and it’s a powerful motivator.
“Amazon’s mission is to optimize the overall customer experience by collaborating with manufacturers worldwide to invent sustainable packaging that delights customers, eliminates waste and ensures products arrive intact and undamaged,” the guidelines say.
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