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Ecommerce analyst Harry Joiner shares five moves that both B2B and B2C brands can mitigate the negative impacts of tariffs. SKU-level tariff increases of 10%–34% are imminent, as are key Q2 selling events (Mother’s Day, Father’s Day, Prime Day), so the moves executives make now will determine their profitability through Q4, he said.
If you’re a vice president, director or manager of ecommerce, you’re staring down a 180-day window that could radically reshape your businesses’ unit economics, ad strategy, and supply chain; tariff volatility is back — this time with sharper teeth. Now is the time to act.
Here are five key steps compiled by ecommerce recruiter, researcher and analyst Harry Joiner that B2B and B2C brands can implement now.
Why it matters now:
SKU-level tariff increases of 10%–34% are imminent.
Key Q2 selling events (e.g., Mother’s Day, Father’s Day, Prime Day) are weeks away.
The moves you make now will determine profitability through Q4.
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