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Companies are often eager to land the big fish—a massive order that will boost production and revenue. Yet firms might not understand the costs of serving a large buyer, says Jorge Tamayo, an assistant professor at Harvard Business School.
“We
know very little about how the firm needs to adjust internally when they are working with a buyer that is so large, and the [firm] cannot fail [in delivering on the order],” he says.
Examining worker-level productivity data from a large
readymade garment manufacturer, with 50 factories and over 100,000 employees in India, Tamayo and his fellow researchers found that when the company received a large order, managers regularly shifted the most talented workers to the slowest production
lines in an attempt to keep up with demand.